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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Week 4_Vision and Communication

Week 4_Vision and Communication

Q #3. Three Components of Vision (Ch. 6). Find a vision statement to critique, from any organization. Be sure to use quotation marks and in-text citation to quote it (no need to cite the page number if you are using an online source for this purpose). Approach your critique from the perspective of the three components of vision enumerated by Pendlebury, Grouard, and Meston (1998).

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First of all, it is required mentioning that the three components of vision in case of having change management as enumerated by Pendlebury, Grouard, and Meston are – a) the reasons due to which the change is required, b) the motive or exact aim of brining the change and c) the change actions, which will be taken. Considering this fundamental concept, I have here considered the vision statement of one of the giant food chains – KFC or Kentucky’s fried chicken. The statement is – “To be the leading integrated food services group in the ASEAN region delivering consistent quality products and excellent customer-focused service.